FAQ—Me and The Adventure 40

I’m going to address questions, both asked directly and implied, about my role in bringing the Adventure 40 to reality.

Q: I thought this was a crowd-source design where the boat will be based on everyone’s input in the comments. But you seem very dictatorial. What’s going on?

A: I am listening to and, where I think it appropriate, incorporating ideas from other sailors, designers, engineers, boat builders and the comments. But this is not, and will not become, a crowd-source design. I’m not trying to come up with a boat that will be all things to all people.

Q: How can I get my ideas and desires incorporated into the Adventure 40?

A: Make comments to the relevant post, so that everyone can benefit. But, please don’t be hurt if your pet idea, no matter how good, does not make it into the final specification.

Building something really elegant is, in the words of Steve Jobs, a lot more about deciding what to leave out than what to leave in. Remember how everyone told Jobs that the Blackberry would eat his lunch because the iPhone had no keyboard?

Q: But don’t you want to sell a bunch of Adventure 40s?

A: I did not start this to sell boats or make money. I want to be part of creating a boat that will be an incredible value and thereby get more and new people out there voyaging and enjoying one of the most challenging and satisfying lifestyles possible—the one I have been blessed with.

Q: What in heaven’s name makes you think that you can succeed with a new boat, when established boat builders with years of experience are going bankrupt left and right? And furthermore, you want to do this with a boat without a condo interior like those that sell well. What are you, nuts?

A: Maybe. But maybe not. I have a couple of advantages over a boat builder:

  • I can reach huge numbers of potential buyers at very low cost through this web site.
  • I seem to have managed to motivate a bunch of really smart people to donate tens of thousands of dollars worth of expertise both through the comments and directly.
  • I have credibility with the market as a result of my years of offshore sailing and writing about it.

Q: I want to get involved in making the Adventure 40 real, I’m even willing to put up some money. What would you like me to do first?

A: That’s up to you. Understand that I have no interest in managing the business aspects of, or the people involved in, a company building the Adventure 40. I have already had a 30-year career as a small business entrepreneur—been there, done that.

I hope that you, and people like you, will take what we have created, including the list of sales prospects we already have, and build a boat from there.

Send me an email outlining what you feel you have to contribute and I will put you in touch with like minded people, of which there are already several.

Q: Does that mean you are bailing out on the Adventure 40?

A: Not a bit of it. I’m willing and eager to:

  1. Continue to help with the design and specification.
  2. Test sail the prototype aggressively—should be a gas.
  3. Write about and photograph the project as it unfolds, which will be the best way to get more people signing-up.
  4. Continue to market (but not sell) the boat throughout its life by writing about it.

Q: What’s to stop a builder just stealing your idea and all the stuff in the related posts and cutting you out?

A: Not a thing, other than losing the benefits listed above, including access to the sign-up list. But how many boats do you think they are going to sell without Attainable Adventure Cruising Ltd’s involvement in the marketing?

Q: How can you make sure a builder does not take the Adventure 40 name and then build a junk boat?

A: I can’t. But if I think the project is going wrong, I will say so.

Q: Does that mean you and AAC are taking responsibility for making sure the Adventure 40 meets the goals and specifications laid out here?

A: No way. I will try my best, but part of my deal with the builder will be that every buyer signs a waiver absolving me and Attainable Adventure Cruising Ltd of any liability for anything that happens with the Adventure 40. I can’t take responsibility when I don’t have control or revenue.

Q: OK, what are you getting out of this, there must be something?

A: Believe it or not, I did not start this with any plan for making money. The idea sprang from my concern about how difficult it is for people to find a good offshore voyaging boat, ready to go, at a reasonable price.


  • If I missed anything out, which you are curious about, please ask a question in the comments, I will do my best to answer it frankly.
  • If you think I’m mistaken about any of the above positions, please make a well reasoned case for how I could improve, I’m always willing to learn.
Like what you just read? Get lots more:

Learn About Membership

John was born and brought up in Bermuda and started sailing as a child, racing locally and offshore before turning to cruising. He has sailed over 100,000 miles, most of it on his McCurdy & Rhodes 56, Morgan's Cloud, including eight ocean races to Bermuda, culminating in winning his class twice in the Newport Bermuda Race. He has skippered a series of voyages in the North Atlantic, the majority of which have been to the high latitudes. John has been helping others go voyaging by sharing his experience for twenty years, first in yachting magazines and, for the last 18 years, as co-editor/publisher of AAC.

Notify of
Inline Feedbacks
View all comments