Sponsor Attainable Adventure Cruising


Before anybody panics, posts like this that solicit sponsors will not become a frequent feature on this site.

Having said that, if AAC is to survive and prosper, we must have advertising revenue. So I have written this post to detail the great value that sponsorship of AAC delivers and I’m unabashedly asking you, our readers, to talk this up with the marine businesses that you buy from. It’s a win, win, win:

  • You continue to get the content you have come to expect from AAC. And better yet, revenue will allow us to delegate many administration and technical tasks, which will free us to create even more content.
  • The sponsor gets unprecedented value for their sponsorship dollar. Yes, I know everyone says that, but in this case it’s true. Read on for why.
  • We get to go on creating for this site, which we really enjoy doing, without paying for the privilege, which we don’t enjoy. In fact, if things go well, we might even make some beer money.

Here’s what being an AAC sponsor delivers:

Great Traffic*

  • Page views/month: 75,000
  • Visits/month: 28,000
  • Unique visitors/month: 15,000
  • Unique visitors/year: 140,000
  • Visits from search: 50%
  • Average length of visit: over 4 minutes
  • Visitors that stay for over 10 minutes: 12%

A Growing Vehicle For Your Message

Since the summer of 2009, traffic is up 300%. And look at that trend in the graph above. This is where the future is.

Unprecedented Value For Money

We have advertisement prices for every budget, from CAN$50 to CAN$990 per month—more impressions than many magazines for much less money. And, unlike a magazine, on AAC your message will appear on all 660 pages.

Not Dreamers…Buyers

Our readers are serious about offshore sailing and buying quality gear to make their dreams a reality.


Browse the Internet and check the forums. When offshore sailors want a definitive answer, they quote and link to Attainable Adventure Cruising.

Not a Blog, a Reference Site

Blogs come and blogs go, but Attainable Adventure Cruising is comprised of over 660 pages of original quality information on offshore voyaging, compiled over 10 years and rigorously categorized for easy access.

Not a Forum, a Community

Read the comments. You will not find the meaningless noise of the typical internet forum. Attainable Adventure Cruising readers are experienced, smart, and committed to voyaging.

Not Advertisers, Partners

We are committed to the success of our sponsors. Not for us the so-called “Chinese Wall” between advertising and editorial that readers know to be fake anyway. We will do whatever we can, within the bounds of truth and ethical behaviour, to make you successful.

And here is what it costs and the fine print:

Rate Card

AAC Sponsorship2

Ad Positions

Click here for a graphic (comp) showing the positions of the spaces listed above.


  • Advertisements to be static (no Flash, dynamic HTML, or pop-ups). We know that this is an unusual restriction; however, the classy low-key look of our web site is a vital part of our brand and its authority, and that will help to sell your products.
  • Fees are payable three months in advance.
  • Attainable Adventure Cruising Ltd reserves the right to reject any potential advertiser without providing any justification.
  • All rates are quoted and payable in Canadian Dollars.
  • Attainable Adventure Cruising Ltd, and its authors make no warranty as to the quality or fitness for task of the products advertised on this site.

Sign Up

Contact us to become an AAC sponsor.


If you have any ideas of how we can make this sponsorship offering even better, or questions about it, please leave a comment.

Web Traffic Measurement

*Average of November 2012—January 2014. Source: Statcounter and Google Analytics. Contrary to what many web site owners will tell you, web traffic measurement is anything but an exact science. So where there is inconsistency between the numbers reported by our two services, we have quoted the most conservative metric.

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Meet the Author


John was born and brought up in Bermuda and started sailing as a child, racing locally and offshore before turning to cruising. He has sailed over 100,000 miles, most of it on his McCurdy & Rhodes 56, Morgan's Cloud, including eight ocean races to Bermuda, culminating in winning his class twice in the Newport Bermuda Race. He has skippered a series of voyages in the North Atlantic, the majority of which have been to the high latitudes. John has been helping others go voyaging by sharing his experience for twenty years, first in yachting magazines and, for the last 12 years, as co-editor/publisher of AAC.

9 comments… add one
  • Jacques Landry Feb 9, 2013, 12:40 am

    Darn !

    Ok, that is my first impression. On the other hand, I think your site is worth a lot more than many others, so lets be it, lets be people sponsor it. The nice thing about it, is that is it really bugs us all, the readers, John will fix it ! But I truly understand why this is coming.


    • John Feb 11, 2013, 9:17 am

      Hi Jacques,

      I have to admit that my initial reaction to the realization that sponsorship had to be at least part of our path to sustainability was the same as yours.

      However, I’m now feeling pretty positive. Particularly since we have started off with four companies that make great products and are also nice people to deal with.

      And finally, having some income is a huge relief. I would have been gutted, to use a Brit expression, if we had been forced to wind it up.

  • paul shard Feb 9, 2013, 10:26 am

    Good idea and good luck with it! I know there is a lot more to making a quality website like AAC than most people realize, and you need some money to do it! Keep up the good work!

    Best regards,


  • John Armitage Feb 9, 2013, 9:55 pm

    Good, John.

  • Simon Feb 11, 2013, 7:10 am

    I really like that you only accept plain images, not some flashy creations that get on the nervs.
    Who knows, maybe I’ll even find some interessting websites and products that would have gone unnoticed otherwise.

    • John Feb 11, 2013, 9:12 am

      Hi Simon,

      I’m glad you brought that up. In fact I think keeping things more low key may even be better for the sponsors as well as the readers.

      • Simon Feb 11, 2013, 9:17 am

        As it is, I’ll leave AddBlock shut down for morganscloud.com
        Any way, I just checked and thought you might like to know that so far I don’t see any items getting blocked. Probalby another plus point for keeping the adds simbel.
        Thank you for keeping the page alife!

        • John Feb 11, 2013, 9:18 am

          Hi Simon,

          That’s a good point in favour of keeping things simple that I had not thought of, thanks.

  • John Feb 11, 2013, 9:09 am

    Hi All,

    Thanks for the positive attitude to this development at AAC. We did worry that there would be a negative reaction, and so far, that has not happened, which is great.

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